Bennett Canzone

MBA Graduate | Marketing, Project Management & Sales Professional

Combining marketing expertise, project leadership, and sales strategy to drive measurable business success.

Business Development, Project Management & Marketing Professional

Strategic and collaborative leader focused on efficiency, innovation, and growth.

Bennett Canzone

Professional Summary

Dynamic and results-driven professional with experience in business development, marketing strategy, and account management. Skilled at identifying growth opportunities, developing strong client relationships, and executing data-informed marketing and sales initiatives.

Cleveland, OH • 440.666.6224 • BennettCanzone@gmail.com

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Experience

Business Development & Marketing Specialist
2023 – Present
TPI Efficiency
  • Partner with commercial and industrial clients to identify energy-saving opportunities and develop tailored efficiency programs.
  • Support marketing initiatives that communicate sustainability benefits and ROI-driven value propositions.
  • Manage client accounts, proposal development, and contract renewals to ensure long-term retention.
  • Collaborate cross-functionally to support digital content, SEO, and sales enablement projects.
  • Prospected and presented project proposals to C-suite leaders; contributed to new business wins.
Marketing Manager
Sep 2021 – Feb 2023
Ohio Organics & Nature
  • Researched and identified target audiences to create marketing strategy and sales plans for a brick-and-mortar startup.
  • Utilized SEMrush to improve content marketing SEO and tracked key product metrics.
  • Assisted in launch of a new eCommerce website, increasing online orders and event registrations by 50% in first three months.
  • Tracked and analyzed consumer behavior through Google Analytics to improve conversion rates.
Marketing Analyst Intern
2021 – 2022
Coastal Carolina University
  • Conducted market research to analyze target demographics and optimize campaign messaging.
  • Supported event marketing initiatives that increased brand awareness among prospective students.
  • Collaborated with teams to improve digital engagement.

Education

John Carroll University, Boler College of Business — MBA, Marketing Concentration (Expected 2025)

Coastal Carolina University — B.S. in Marketing (2023)

Skills

Brand Marketing • B2B Marketing • SEO • Data Analysis • Account Management • Microsoft Office • Adobe Photoshop • HubSpot • SEMrush • Google Analytics • Leadership • Communication